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Lunea Tea
Deliverables
- logotype
- brand illustration
- bottle label
- bottle carrier
- promotional mockup
Differentiating Lunea Tea within a saturated wellness market required a brand identity rooted in calm and ritual. A moon-inspired logotype, sleeping cat illustration, and cohesive visual language were carried across social media mockups to build a distinctive and emotionally genuine presence.
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Packaging
Translating the Lunea Tea brand into physical form required packaging that felt as intentional and calming as the product itself. The moon-inspired visual system was carried across the bottle label and four-pack carrier using a soft color palette and clean typography to create packaging that feels considered and true to the brand.
Deliverables
- 20 x 37 drink carrier
- 8 x 5 bottle label
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End Cap Display
Designing the Lunea store display required translating the brand’s calm, nighttime aesthetic into a retail environment. Soft colors, cloud graphics, and playful cat illustrations were used to create a soothing display that reflects the stress-relief qualities of the tea. The result is a welcoming retail piece with strong shelf presence.
Deliverables
48 x 72 end cap display